General Summary of the Position

The Content and Design Specialist, under the direction of the Associate Director of Communications and the guidance of the Digital Communications Manager, will be responsible for developing original creative concepts and producing engaging visual, multimedia, social media, and print content that advances the mission, ministries, and communications priorities of the Catholic Diocese of Dallas.

This position will work closely with the Communications team and act as an important advisor to other teams, to successfully develop and execute creative campaigns that promote the mission and values of the Catholic Diocese of Dallas. While some assignments involve adapting established templates or existing brand assets, the primary creative responsibilities of the position require original concept development, visual storytelling, multimedia production, and independent artistic judgment.

Essential Duties and Responsibilities of the Position

Original Creative Content, Concept Development and Visual Storytelling | Approximately 35%

• Independently identify opportunities for compelling digital and social storytelling that support diocesan communications priorities, ministries, events, campaigns, and the mission of the Diocese.
• Develop original creative concepts and determine appropriate visual and multimedia approaches for social and digital content.
• Create original multimedia content, including short-form video, reels, photography, photo carousels, social storytelling, event coverage, and other emerging digital formats.
• Conduct on-site visits to parishes, schools, diocesan ministries, partner organizations, and events to develop original content and capture visual stories.
• Exercise independent creative judgment in determining how stories and communications objectives can best be presented visually and digitally.
• Guide visual storytelling efforts and provide creative recommendations and best practices to diocesan staff.

Original Graphic Design and Creative Campaign Development | Approximately 15%

• Conceptualize and design original visual materials for diocesan campaigns, events, ministries, announcements, and communications initiatives.
• Translate communications objectives into original creative concepts and visual solutions within established diocesan brand standards.
• Create digital and print materials, including campaign identities and assets, social media graphics, advertisements, posters, invitations, promotional materials, and other communications pieces.
• Independently determine appropriate layouts, typography, imagery, visual hierarchy, and other artistic elements when developing original work.
• Collaborate with Communications leadership and internal clients to understand project objectives, then recommend and develop appropriate creative solutions.

Social Media Management, Publishing and Community Management | Approximately 25%

• Manage and maintain our social media accounts, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and other platforms, as necessary.
• Schedule and publish approved content across diocesan social media platforms.
• Maintain social media and content calendars in coordination with the Digital Communications Manager.
• Monitor social channels and respond to or moderate community interactions as appropriate.
• Support social media communications during crises, major diocesan events, and special initiatives.

Digital Content Publishing | Approximately 10%

• Manage and publish submitted event information and other approved content on DallasCatholic.org in coordination with the Digital Communications Manager.
• Manage and publish Flocknote communications, including recurring Pastoral Center communications and important messages from the Diocese and Office of the Bishop.
• Design, update, and publish content for diocesan digital boards and other digital communications platforms.
• Prepare and format approved materials for distribution across appropriate communications channels.

Template-Based and Adaptive Design | Approximately 10%

• Adapt existing designs, branded templates, and creative assets for recurring communications needs, campaigns, platforms, formats, and audiences.
• Resize, reformat, and update existing visual materials while maintaining diocesan brand standards.
• Prepare production-ready digital and print materials based on established designs and specifications.

Analytics, Coordination and Communications Support | Approximately 5%

• Compile social media analytics and prepare performance reports to help inform communications and social media strategy.
• Coordinate with diocesan departments to gather information, creative assets, approvals, and other materials needed for communications projects.
• Maintain organized creative files, photography, video, templates, and related digital assets.
• Assist with copywriting, event support, and other communications projects as needed.

Additional Ministerial Responsibilities:

• Work with other communications team staff to share photos, videos, live streams, and other social media content at major events at Cathedral Guadalupe and the parishes.
• Create and curate engaging content that reflects the mission and values of the Catholic Diocese of Dallas.
• Build relationships with parishes, schools, and partner organizations, including site visits and collaborative posts.
• Occasional weekend and evening work required.

Position Requirements

Knowledge, Skills and Abilities:

• Proven experience managing social media accounts and creating engaging original content.
• Proficient in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator.
• Proficient in Canva.
• Knowledge of social media management tools.
• Strong writing and editing skills with the ability to adapt writing styles to different audiences and platforms.
• Excellent attention to detail and organizational skills.
• Competent in color scheming, typography, and other elements of graphic design.
• Ability to work collaboratively with a team, and to manage multiple projects simultaneously.
• Familiarity with Catholic teachings and traditions is a plus.
• Bilingual English/Spanish, preferred.
• Ability to compile reports on social media activity to show engagement, views, and strategy success.
• Ability to use Adobe CC programs and online resources (Canva, etc.) to produce and edit multimedia content for websites and social media.
• Familiarity with Meta Suite.
• Familiarity with digital communications and email marketing tools, such as Flocknote.
• Understanding of copyright basics, including the Digital Millennium Copyright Act, Fair Use, and online etiquette for curated content.
• Must possess strong problem-solving skills.
• Must be able to work both independently and as part of a team.
• Must be able to work on assigned tasks with limited supervision.

Education and Experience:

• Bachelor’s degree in graphic design, communications, marketing, or a related field or equivalent experience.
• Knowledge of Adobe CC programs for use in graphic design, specifically
• Photoshop and Acrobat required. Premiere Pro, Illustrator, and InDesign experience are also very helpful.
• Content calendar experience and social media campaign development are required.
• Experience with creating, curating, and sharing multiple types of content for online consumption (images, graphics, copy, simple videos) in the style and size appropriate for the website or social media channel, as well as creating and evaluating social media campaigns.
• Must be proficient with MS Office suite: Outlook, Word, Excel, and PowerPoint.

Special Requirements:

• Ability to work evenings and weekends, as needed, based on business needs.
• Must be a Practicing Catholic in good standing and demonstrate an understanding of and commitment to supporting the mission and values of the Catholic Church and the Diocese of Dallas.

Physical Requirements Specific to the Job:

• Must be able to lift and/or move up to 25 pounds.

DO NOT REMOVE

This job description is not intended to be an exhaustive list of the duties and responsibilities of the position. The duties and responsibilities of the position may be changed at the sole discretion of the Diocese of Dallas – Pastoral Center.

The Diocese of Dallas – Pastoral Center reserves the right to modify this job description without notice to the employee. This job description is not a contract and does not alter the employee’s at-will employment status.